APPLYWAVE

Service-Digital Marketing & Social Media

Role:
  • KPI-Based Analysis & Reporting
  • Content Creation /Video edition
  • Social Media Management
  • Market Development
  • Marketing strategies
  • Ad Campaigns
  • Brand Identity

Smart & Simple

Applywave is an American startup founded in 2019 and launched in 2020, positioned as a potential unicorn by being a B2B and B2C business with a global market reach.

It’s a website where individuals interested in international education can easily research their options to study abroad worldwide.

Applywave  has partnered with over 800 institutions across 13 different countries. The enrollment department guides students in selecting the best options and supports them throughout the entire application process until enrollment.
The study levels offered include High School, Certificates, Associate Degrees, Bachelor’s, Master’s, and MBAs. Depending on the institution, there are multiple significant scholarship offers and thousands of programs available.

I worked with Applywave to coordinate their marketing department, manage social media, and leverage my creativity to promote the company to potential students and school client partners.

Finding Value Propositions

As we worked with multiple school partners, we built a strategy to give them significant exposure on Applywave and provide better quality leads through Facebook Ad Campaigns.

I helped them identify their value propositions for international students, including their best offers, what makes them unique from other institutions, and the best messaging for their promotion periods.

This messaging could be reused for personal promotions and publicity campaigns. I also prepared, with my team, the campaign materials for different social media channels, email campaigns, and marketing reports with valuable insights for them after each month of promotion.

For me, the success of every partner in their campaigns was my success.


Knowing your Audience to Connect

When working on social media, it’s crucial to understand that each channel has its purpose and specific audience.


You can build your identity on each social media platform, but to create a remarkable presence, you need to know your target audience. By understanding who they are, you can generate the correct content with the right message, creating an emotional experience that ensures they remember you.