Barre House Mex
Service-Brand Creation, Business Management & Website Design
Role:
- Social Media Management
- Marketing Strategies
- Content Creation
- Business Planning
- Ad Campaigns
- Web SEO and Design
BE BETTER –
BE STRONGER
BarreHouseMex was the first barre studio in Cancun, established in 2019.
While still studying psychology, I wanted to start my own business.
I didn’t want to create a regular barre studio.
My idea was to provide a complementary service of exercising the body while simultaneously learning how to train the mind.
We aimed to create an original brand with a unique vision never seen before, and we did it!
No photoshop -Real execution
We took advantage of living in Cancun to do original content that inspired others and at the same time was part of our marketing strategy creating disruptive content: visuals-photos and videos that became a trend in our local community, it was the best organic way to promote ourselves through social media, sharing it on Instagram and Facebook
Brand Awareness & Trust
It was accomplished by showing daily stories of our barre pieces of training on Instagram and original content.
Our website looked very attractive and friendly to use,
You could book sessions and purchase the best package of classes for you directly
on our site.
I created great relationships with each one of our clients. I always looked up to their feedback to keep improving and maintaining a high-quality service.
We also worked with multiple local influencers who helped us reach different age groups, inviting them to get to know us.
Creativity, originality, responsibility, and consistency were the pillars of our business brand.
Brand Identity Palette Colors
A palette with personality
To provide an engaging experience online and a strong brand presence, we curated a vibrant and peaceful color palette to pair with the website’s open, light page layouts.
