Graphic Design &
marketing strategies
Anahuac University
Graphic Designs
Campaign Proposals
New Brand Identity
Mock Ups
Marketing Strategy
The A Plan- Purpose
With Anáhuac Cancún University, we helped refresh their visual identity with a more engaging look and feel that speaks directly to their student community. The goal was to reflect the university’s essence and dynamic international environment in a visually aesthetic way. To achieve this, we combined real university photography with AI-generated images to craft a unique graphic proposal.
Originally, this campaign was developed for their international department to use during global university fairs. However, the concept resonated so well across the institution that it was adopted as the official 2025 campaign for the entire university. The campaign’s title, The A Plan, was suggested by the international team, and we couldn’t agree more—it captured exactly what the designs aimed to communicate.
Work Results
Design is the Best
Ambassador
After a collaborative discovery phase, we identified the styles and visual formats the university needed. From there, we designed and delivered over 200 assets in just six months—enough to cover their entire year of communication needs.
This project is a perfect example of how good design becomes a brand’s best ambassador—telling a story, connecting with audiences, and setting a consistent tone across all platforms.
Our deliverables included:
- Flyers and promotional mockups
- Social media graphics
- PDF brochures and editable presentation templates
- Branded Word documents
- Event roll-ups, banners, and business cards
- Merchandise designs
- A wardrobe proposal for staff to match the campaign aesthetic
This project is a perfect example of how good design becomes a brand’s best ambassador—telling a story, connecting with audiences, and setting a consistent tone across all platforms.
