digital marketing &
social media
swork
Brand Identity
Content Creation
Video edition
Social Media Managment
Ad Campaigns
KPI-based Analysis
Market development
SMART AND SIMPLE
Applywave is an American startup founded in 2019 and launched in 2020, positioned as a potential unicorn by being a B2B and B2C business with a global market reach.
It’s a website where individuals interested in international education can easily research their options to study abroad worldwide.
Applywave has partnered with over 800 institutions across 13 different countries. The enrollment department guides students in selecting the best options and supports them throughout the entire application process until enrollment.
I worked with Applywave to coordinate their marketing department, manage social media, and leverage my creativity to promote the company to potential students and school client partners.
FINDING
VALUE PREPOSITION
As we worked with multiple school partners, we built a strategy to give them significant exposure on Applywave and provide better quality leads through Facebook Ad Campaigns.
I helped them identify their value propositions for international students, including their best offers, what makes them unique from other institutions, and the best messaging for their promotion periods.
This messaging could be reused for personal promotions and publicity campaigns. I also prepared, with my team, the campaign materials for different social media channels, email campaigns, and marketing reports with valuable insights for them after each month of promotion.
For me, the success of every partner in their campaigns was my success.
KNOWING YOUR AUDIENCE
TO CONNECT
sWhen working on social media, it’s crucial to understand that each channel has its purpose and specific audience.
You can build your identity on each social media platform, but to create a remarkable presence, you need to know your target audience. By understanding who they are, you can generate the correct content with the right message, creating an emotional experience that ensures they remember you.
TESTIMONIALS
David Adler – CEO Applywave
I am delighted to recommend Paula for any marketing role. During her time at applywave, Paula demonstrated exceptional creativity, strategic thinking, and dedication to our marketing efforts. She played a pivotal role in developing and executing marketing campaigns that significantly boosted our brand visibility and engagement.
Paula possesses a keen understanding of market trends and excels in using data-driven insights to inform marketing strategies. Her ability to collaborate effectively with remote teams and her strong communication skills make her a great asset to any organization.
