barrehouse
MEx
BRAND IDENTITY &
WEB PAGE CREATION
Trabajos
Brand Identity
Creación de Contenido
Edición de Videos
Social Media Managment
Ad Campaigns
Web Page Creation
SEO web
BE BETTER, BE STRONGER
BarreHouseMex was the first barre studio in Cancun, established in 2019.
While still studying psychology, I wanted to start my own business. I didn’t want to create a regular barre studio.
My idea was to provide a complementary service of exercising the body while simultaneously learning how to train the mind.
We aimed to create an original brand with a unique vision never seen before, and we did it!
NO PHOTOSHOP
REAL CONTENT
Living in Cancún gave us the perfect opportunity to create something truly unique. Surrounded by stunning beaches, vibrant culture, and endless energy, we tapped into our environment to produce original content that didn’t just showcase beauty—it sparked inspiration. Every shot, every story was crafted with purpose and passion.
We weren’t just creating for the sake of aesthetics; we had a bold strategy. Our goal was to break through the noise with disruptive visuals—striking photos and dynamic videos that captured attention and started conversations. This content quickly resonated, becoming a trend in our local community and setting a new standard for authentic, creative storytelling.
The results? Purely organic success. By sharing our work on Instagram and Facebook, we reached thousands without spending a dime on ads. It was the most natural and impactful way to build our brand—through content people wanted to share, remember, and be part of.
brand awareness
and trust
It was accomplished by showing daily stories of our barre pieces of training on Instagram and original content.
Our website looked very attractive and friendly to use. You could book sessions and purchase the best package of classes for you directly
on our site.
I created great relationships with each one of our clients. I always looked up to their feedback to keep improving and maintaining a high-quality service.
INFLUENCER MANAGMENT
We teamed up with several local influencers who helped us connect with different age groups and audiences. By inviting them to experience our brand, they became authentic voices that shared our story with excitement and credibility.
These collaborations were built on real alignment. We chose influencers who genuinely resonated with our values, making every post and story feel natural, engaging, and impactful.
Our brand stood strong on four key pillars: creativity, originality, responsibility, and consistency. These values guided everything we did, shaping a brand that people could trust and remember.
A PALETTE
WITH PERSONALITY
To provide an engaging experience online and a strong brand presence, we curated a vibrant yet soothing color palette that harmonizes with the website’s open, airy layout.
The combination of soft pinks (#FFCDDE, #E485A6), muted blushes (#F0E2DF, #EDCBC6), and elegant neutrals (#D6D6D6, #E3E3E3) evokes a sense of warmth, calm, and sophistication.
These tones work together to create a digital environment that feels both welcoming and refined, reinforcing the brand’s personality while ensuring visual consistency across all touchpoints.
